Fake Bake is a global leading salon professional self tan and spray tan brand.

Fake Bake gives an instant sun-kissed colour and develops into a long lasting sunless fake tan by combining naturally derived tanning agents DHA and Erythrulose guaranteeing longer lasting (up to 50% longer), more natural looking results.  We have developed botanical ingredients to remove parabens and artificial preservatives.  Our specialist self-tans offer added benefits like anti-ageing, anti-cellulite and anti-oxidants.

Fake Bake originated in the USA in 1995. The retail range was an instant success with beauty experts and celebrities alike.  Accolades and endorsements quickly followed.  However, what really triggered the rapid rise of the Fake Bake phenomenon was when the range was voted No 1 self-tanner (tested against 22 other self-tans) in the influential New York Times.

Fake Bake constantly strives to develop products to meet the requirements of ever more informed customers.  Recent development made by our in-house laboratories in the use of advanced botanical ingredients has enabled us to remove Parabens and artificial preservatives from our products, introduce added skincare benefits like anti-ageing, anti-cellulite and anti-oxidants and develop products tailored for specific skin tones.

For the first time there is a totally safe tanning regime tailored to the individual's requirements.  This perpetual investment in Research and Development means that Fake Bake will always be at the forefront of sunless tanning technology for years to come.